For Cassina, architect and designer Marco Zanuso created the 720 Lady armchair, which, in its form, represents a novel mix of possibilities, inventions, and experimentation.
The designer's concept of complexity is materialized through the project, as a result this synthesis, places the product at the center of a web connecting creativity, production, and socio-cultural context. In honour of this ongoing process and thanks to its cutting-edge construction, the 720 Lady armchair stands as a defining example of Italian design from the 1950s, when it introduced a new standard for comfort in seating.
The armchair features padding with pressure-sensitive volume changes that alter the density of the cushioning. The armrests have a curvy, organic appearance. This design classic won the Gold Medal at the IX Triennale di Milano in 1951 for its innovative padding system, which is complemented well by the slim, linear metal legs.
A tubular steel frame held together by elastic straps forms the seat's main support structure, while poplar plywood is used to create the armrests.