The long-awaited Salone del Mobile.Milano will open tomorrow, and the Jesse brand has given us a sneak peak into its stand and what it will be doing at the fair.
The colours were inspired by that moment of passage between the dark of night and the early light of dawn. Jesse is starting from the contrast between these two moments, which have very different colours that are nevertheless in perfect harmony, in a certain sense.
This specific colour scheme will be followed by a careful selection of materials and sophisticated elegant new finishes that will reduce the borders between the home, hospitality and public spaces thinner.
In this same space, two different but cooperative business branches will be together. Jesse will be presenting with Sitland, another company specialised in home furnishing solutions, the other half of an important collaboration.
Together, Jesse and Sitland want to offer the public a very particular vision of home and contract furnishings, where private atmospheres mesh with public areas to bring forth a new concept of furnishings.
At the centre of the stand will be a “piazza” where visitors can relax and enjoy a moment of fun and share their ideas. Four more distinct environments will follow, and everyone will be able to find a piece of his ideal home in these representations, to feel a bit at home. The backdrop of these rooms are the iconic furnishings of the two brands, which reflect the perfect style of Jesse and Sitland.
Salone Internazionale del Mobile
9/14 April 2019 Milan, Italy
STAND C33 // HALL 8