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Unmistakable Daytona Style at Salone del Mobile. Milano Shanghai

From 20 to 22 November, the luxury living fashion brand Daytona took part in the fourth edition of the Salone del Mobile. Milano Shanghai.

They positioned the brand as a new cosmopolitan style, and icon of unprecedented design that alternates vintage and avant-garde with an unusual taste for noir.

At the centre, Daytona always uses fine materials such as finely tanned Tuscan leather, precious marbles from the Carrara quarries and original artisan details. Brass was one of the materials featured in the exhibition, along with the new finishes antique bronze and titanium, one of the must-haves in the 2019-2020 collection.

The Daytona stand presented a few new pieces, including the Ventura sofa, the Misia console and the Bramante table.

The first is a modular sofa with artisan details and unique craftsmanship, presented this year at the Salone in Milan and perfect for furnishing large, impressive spaces. The Misia console could be defined as a symbol of abundance and geometric rigour. Lastly, the Bramante table combines two apparently distant worlds that are complementary: the refined elegance of the golden veins of Carrara marble and the warmth and familiarity of generous rounded shapes, designed for comfort.

Daytona also displayed some of the collections iconic pieces, such as the Giza armchair which is one of the most popular products on the Chinese market. It is very particular, with decò style and an enveloping brass structure.

The results of the trade fair were very encouraging. The brand welcomed many visitors and invited them to become completely immersed in Daytona’s excellence and elegance.

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bredaquaranta, the official reference point in Italy for the Daytona brand, is organised in assisting from project design to installation.

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