The IMM Cologne fair was Baxter’s occasion to present a revisitation of its most recent products and the mood of the collection.
The architecture of its outstanding stand literally enveloped the room settings with scenographic backdrops that allowed visitors to see other areas behind the ones they were observing, thus creating suggestive chromatic interplays.
In this way, visitors could get lost in a sort of maze as they slowly explored the stand, with various moods emerging as they progressed, each one of which was absolutely exclusive.
The products presented had been launched at the Salone del Mobile in Milan, and they were enhanced by new finishes and materials in perfect harmony with the broad and diverse colour palette.
The goal was to create atmospheres that ranged from softer, more delicate shades to warm, intense colours that harmoniously blended with the furniture on display.
The Baxter icons were present, naturally, alternating with the new projects. This confirms the consolidation of time-tested collaborations such as the partnerships with Paola Navone, Draga & Aurel and Pietro Russo and heralds the success of more recent collaborations such as those with Studiopepe or Federico Peri.
Therefore, the results were positive overall. This has reinforced the brand’s charismatic appeal even more, and let the world see how its furnishings are in continuous evolution.