At the end of November, Foscarini participated in Salone del Mobile di Milano. Shanghai, now a very important event for the important furnishing and design brands that want to enter and sell to the Chinese market.
For the occasion, the Foscarini took several new products to show in a space designed by Ferruccio Laviani that was built around the theme of the “color red”, as one of the brand’s distinctive characteristics.
This stand was conceived not as a solid space, but as a light ethereal place where there were no walls to define rooms. Instead, fabric curtains offered the public an dreamlike and imaginative view of the interior.
The objective of the stand was to explore the depth of the spirit and essence of the Foscarini collection, characterized by lamps in different styles, designs and materials.
Each of these lamps are unique, but they all have a strong common personality and the ability to transform the space where they are placed, which is a perpetual goal of the brand.
Inside this interesting stand, the main attraction was undoubtedly the latest lighting system Mix & Match by Foscarini, an original system that allows clients to design their own lamp by mixing 5 diffusors, 4 functions and 3 colors as desired. These features can be selected from the elements of the lighting product families Gem, Gregg and Rituals.
In addition to Mix & Match, the brand also presented its latest product proposals, launched originally at Euroluce 2019 and presented here for the first time to the Asian market.