To fill the gap left by the pandemic-induced cancellation of the 2020 Salone Del Mobile di Milano, which would have brought with it many design novelties and trends, Baxter has decided to present its collection in an original way.
The brand management has devised a special “home delivery” system to bring the Salone del Mobile experience to the rest of the world through its partners, who already have a “mandate” to present the many new items in the collection in their own showrooms.
Bredaquaranta, as an official retailer for Baxter, has been selected for this program from among several stores. The new project will be designed and developed with the creative and organisational support of the team from Baxter.
This is a truly exclusive project which focuses on the objective of involving all of the brand’s partners to present their products directly to the community of professionals and fans for the first time.
Each store layout will be designed specifically for each exhibition area, and the entire project is scheduled to be launched globally on 10.10.2020.
We will certainly keep you up to date!