Fiam Italia has decided to hold an original, never-attempted-before launch programme for the new collection of ECHO display cabinets and sideboards designed by Marcel Wanders.
They developed a project that can present these pieces while telling about every facet of the creative process used to make the collection, on a “physical” and digital level.
Clients and journalists will be able to see this presentation in five different European cities.
The first event will be held on 9 October at the Marcel Wanders Studio in Amsterdam and, at the same time as the physical launch, the brand and the studio are also organising a virtual presentation on their official Instagram accounts.
The other four events will be held in some of the brand’s most exclusive luxury showrooms, which are very active on social media.
Specifically, the European countries where these presentations will be held are: Italy, France, Germany and Austria.
In a short time, the brand will update us about the details of this project.