Giorgetti's Amazing New 2022 Advertising Campaign

The Giorgetti brand has recently launched its new ad campaign, created by photographer Giorgio Possenti, who presents the furniture and accessories in a dreamy 1930-style atmosphere: a unique and unconventional dimension. The new photos show dazzling decorative details and rich geometric patterns, and it’s easy to perceive the vibrant strength of the colours chosen for the “Places to live” story.

This story is told in the key of lifestyle, where furnishings surpass the concept of single items to tell about complex places, complete spaces where contemporary life takes place, and fosters a more concrete and personal meaning of home.

Roberto Lazzeroni’s sofa system Vesper stands out, conveying a sense of softness with its organic shapes that translates into unforgettable visual and physical comfort.

The advertising campaign also features the splendid Hug armchair and the Kiri cabinet, along with selected pieces from the 2022 collection.