New Giorgetti Store in Seoul

Giorgetti has just opened its new single brand store in the heart of the design district in Seoul, South Korea, where it already was present in two department stores.

The brand signed a partnership agreement in 2021 with Hyundai, a company that not only sells cars but also has a line of furnishings under the brandHyundai Livart. In working with Giorgetti, Hyundai saw the chance to expand its business into the luxury sector, on the private residential market and the contract market.
The new Giorgetti store in Seoul has two large exposition floors where visitors can see the chair collection Vesper designed by Roberto Lazzeroni, along with the Elsa armchair e the iconic 90° Minuto table football game in a place of honour.
On the secondo floor, the elegance of the Norah chair by m2atelier and the Mizar table by Roberto Lazzeroni makes visitors dream of how splendid their dining rooms would look with these pieces.

The outdoor area features two furnishings in perfect Giorgetti style: the Apsara chairs by Carlo Colombo and the Gea Lounger by Chi Wing Lo.