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Le Bambole by B&B Italia by Wallpaper* China

The iconic Bambole by B&B Italia are featured with Liu Wen in a photographic campaign by Wallpaper* China. This cover story is a tribute to the original advertising campaign featuring Le Bambole with model Donna Jordan, photographed by Oliviero Toscani back in 1972, the year the collection was introduced.

The photographer of today’s campaign is Liu Song, working with creator director Olivia Zhou. This team has successfully portrayed the beauty and value of the radically renewed version of these chairs, 50 years after their creation. Chinese supermodel Liu Wen is shown with the new Bibambola armchair in different colours, and she also appears in a video that uses the same style of the recent digital campaign by B&B Italia, “Tutte Le Bambole” by Massimiliano Bomba.

Today, these Italian design icons have evolved through new design choices that have made them even more comfortable and sustainable.

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