08/02/2023

New Ad Campaign for KUMO by Rolf Benz

Rolf Benz is launching KUMO, the new modular sofa with organic fabric, in collaboration with Beck Design. The two designers took inspiration from the natural elements and the weather. During the presentation video, Silja and Norbert Beck talked about the fascinating vision of their creative process: “KUMO is the Japanese word for cloud. It’s the perfect name for a sublimely comfortable seating object,” said Silja.

The Rolf Benz KUMO completely overturns the laws of nature and brings its users into a new sense of wellbeing as they sink into the soft padding and forget about time and space. With its soft, organic shape, the sofa is a like a friendly hug, a safe place where you can let your mind wander.

KUMO can be expanded with the coordinated coffee table Rolf Benz 968 or the iconic Rolf Benz 972 table with its interesting contrast between curved steel and natural stone with coloured veining.

bredaquaranta, the official reference point in Italy for the Rolf Benz brand, is organised in assisting from project design to installation.

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