New from Meridiani in 2025: Our Home Tells Our Story

The brand Meridiani has presented their new payoff, "my home is ME", a manifesto that celebrates the encounter between design and personality. A house’s rooms come to life thanks to those who design and live in them, and Meridiani, with its ability to give shape to ideas and provide substance, can create recognizable environments that are always unique. The new catalogue Storie di case explores this vision by describing the identity and versatility of the brand's collections through different atmospheres.

Just like in the 2025 advertising campaign, videos composed of several lifestyle paintings narrate the evolution of the rooms of a home: from the garden to the living and dining area, each scene tells of an intimate bond with the home. The splendid Open Air collection is featured in the first episode: it’s set in a director's villa. The modular Vincent sofa blends in with the surrounding natural landscape to create a relaxing elegant atmosphere.

In the living room, the Max sofa becomes the absolute centrepiece of the second part of the campaign. Its pure white colour enhances the elegant shapes and contrasts of the side tables in cherry red lacquer, while the Jeanette armchairs welcome guests with their sophisticated embrace.

As artistic director and designer at Meridiani, Andrea Parisio now coordinates the brand’s image, so that each creation best conveys the essence of a design that is as emotional as it is functional.