Designing Interiors with B&B Italia Rugs: Exploration and Creative Identity

B&B Italia rugs are a core element of the brand’s established design language, intended to define and enrich interior architecture through textile surfaces with strong aesthetic and conceptual value. Developed in close collaboration with international designers, these rugs express a design vision centred on material quality, experimentation and creative freedom.

A key design within the range is the Timo rug, made from 100% wool and designed by Studio Juma. Characterised by a dense texture and a refined graphic motif, it is well suited to contemporary settings and modern residential spaces.

The Istos rug by Francesca Simen, crafted in Botanical Silk, offers a more tactile and luminous presence, enhanced by the natural sheen of the yarn and its subtle visual refinement.

The proposal is completed by the Cratis family, a series of mohair wool rugs designed to address a variety of interior design requirements. Available in round, rectangular and bespoke formats, Cratis provides considerable design flexibility while maintaining visual harmony across different environments.

Every B&B Italia furnishing accessory reflects the brand’s pioneering approach to interior design, where material exploration, collaboration with leading designers and a strong focus on craftsmanship shape a recognisable and enduring aesthetic.