The Bredaquaranta Showroom Evolves: New Displays, New Perspectives

In the heart of Milan’s district dedicated to design and creativity, the Bredaquaranta showroom at Via Fatebenefratelli 10 is evolving: a new display concept completely redefines the interior design experience. Never static, the exhibition transforms into a living and inspirational journey, where original settings, sophisticated material pairings and a curated selection of iconic furnishings suggest new and fluid interpretations of contemporary living.

Among the highlights is the Dudet armchair by Cassina, designed by Patricia Urquiola. Its enveloping shapes and continuous structure, seamlessly combining legs, backrest and armrests into a single soft and harmonious gesture, immediately capture attention. A seating solution ideally suited to intimate conversation corners, sophisticated bedrooms or living areas with a pared-back aesthetic.

In perfect visual continuity, the display also features the Leplì pouf by Poltrona Frau, designed by Kensaku Oshiro. Enhanced by exquisite tailoring details, this versatile piece integrates effortlessly into the space as an additional seat, a refined decorative element or a practical occasional surface.

Completing the narrative of the living area is the Molecola table by Gallotti&Radice, designed by Massimo Castagna. Its transparent glass top and sculptural base, composed of hand-crafted cylinders, give it the ability to enhance dining rooms and convivial spaces with refined, ethereal lightness.

The true conceptual focal point of this spatial transformation, however, is the exclusive brand space dedicated to de Sede. Conceived to showcase the pure excellence of Swiss craftsmanship at its finest, this immersive area serves as an exceptional stage where the renowned DS-600 Snake modular sofa takes centre stage, designed by masters U. Berger, E. Peduzzi Riva, H. Ulrich and K. Vogt. Thanks to its modular nature, the system evolves alongside its surroundings, extending and adapting naturally to both residential and contract environments, offering virtually limitless design freedom.

In a constant state of evolution, our showroom invites professionals and design enthusiasts alike to step inside and discover new perspectives on contemporary living, explore products available for immediate delivery, and experience first-hand the many collections carefully selected by the Bredaquaranta team.