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Terzani at Be Original

Terzani, the Florentine company that has been producing lighting solutions since 1972, has announced their official entry in Be Original America, an American organisation committed to informing, educating and raising awareness of producers, design professionals and individuals with regard to ethics and the environmental and economic value of authentic design.

Correlated by the international advertising campaign Be original, promoted by the famous design magazine Elle Decor to support authors' rights, the organisation is using a vast programme of conferences, workshops and round tables to inform citizens about the value of authenticity, and has also established a series of standards for the sector.

Terzani has always been firmly convinced of the value of authenticity and of Made in Italy, and therefore could not but be the perfect company to sustain such an important project as Be Original.

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bredaquaranta, the official reference point in Italy for the Terzani brand, is organised in assisting from project design to installation.

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