Milano Design Week 2024: Alf DaFrè Presents "Private View"

Alf DaFrè is presenting "Private view" at the ALF DAFRÈ flagship store in Corso di Porta Romana on the corner of Via Rugabella. From 16 to 21 April, as part of Milan Design Week 2024, the brand will present an in-depth look at its design philosophy through an exploration of its relationship with designer Gordon Guillaumier.

The first floor will instead focus on a series of new innovations for the Poker wardrobe system: a line that Alf DaFrè defines as being 'Beyond Wardrobe': from a simple container, the wardrobe is transformed into a container of multiple functions. This transversal system offers design freedom and maximum customisation possibilities.

For the first time in its 70-year history, the brand will tell a story in 800 m2 of space. This narrative goes beyond the mere product as it seeks to offer a detailed account of Alf DaFrè's design philosophy.

Since this is the brand's first time participating in Milan Design Week in the city, some events will be held outside the Flagship store: Alf DaFrè will be open a temporary shop, a Pop-up Store of over 200 m2 in the Brera Design District, in collaboration with Bredaquaranta in via Fatebenefratelli 10.The brand's systems, complements and new designer pieces will be presented.

We hope you will come take a look at all the new pieces, as you immerse yourself in the vast world of Alf DaFrè.