Alias was founded in 1979 with the purpose of creating innovative furnishings with light design that could be used in a variety of settings. Right from the start, the creativity and visionary functionality of the products made a good impression on the public, both in Italy and abroad. If you are looking for Alias furniture in Milan and the province, we invite you to our Bredaquaranta showrooms where you can talk with our professionals and choose the Alias product that best suits your needs.
Collaborating with international designers is the winning move that Alias has used to become a leading brand in a short time for the innovation of its furniture. Another great advantage of the Alias collections is being transversal. The company has decided to create products for contemporary living, able to adapt to different furniture styles from modern to classic, and to fit in a variety of contexts from residential to contract. Another winning characteristic of Alias products is their sustainability: in fact, production processes include solutions for making the entire production chain environmentally friendly.
Initially, Alias focused on producing tables and chairs, for homes and offices, but over time, they gradually expanded their range to include sofas, beds and complements also for the outdoors.
Alias has never rested on a fad. They’ve always gone beyond, taking advantage of the presence of many different ideas and visions to discover new interpretations of creativity and functionality. Their visionary spirit is still strong today, and can be perceived from their continuous research into new shapes and materials to create unexpected objects that are intellectually important.
The pieces of Alias furniture that you find at our showrooms in Milan and Sesto San Giovanni go beyond trends. They are made to last. In fact, another way to define the brand’s style is timeless design. Their research into new materials and technologies goes hand-in-hand with their particular attention for project quality. Through a process that combines innovation and tradition, they obtain products with excellent aesthetics and functional characteristics, in an elegant new style. Quality is proven by the numerous certifications that Alias has collected through the years, in the areas of safety, health, and environmental protection. Since 1992, Alias has belonged to the Fondazione Altagamma which includes companies that are considered ambassadors of Italian style in the world through innovation, quality, service, and design.
The first iconic product that marked the success of Alias was the Spaghetti Chair, designed by Giandomenico Belotti, which is on display at the MoMA in New York. Its understated design is a clear example of Italian rationalism. Its essential metal structure has an iconic “weave” in recycled paper available in a wide range of colours. Since the 1980s, the company has worked with Mario Botta and created a collection with his name that includes other icons like the Seconda chair, characterized by a singular backrest made from two cylindrical elements in polyurethane. In the 1990s, the collection of Frame chairs was designed by Alberto Meda. These chairs consist of polyester mesh shaped into various models that reflect the level of comfort and the function that they were designed to perform. In 2011, Jasper Morrison reinterpreted the brand’s first icon to propose the Tagliatelle chair, conceived for outdoor use and with a seat and backrest in elastic bands.
To learn more about Alias brand furnishings, visit our showrooms in Milan and Sesto San Giovanni. We are official retailers of Alias furniture and our team of interior designers can help you browse the Alias catalogue and find the product and finish that would go best with your current furniture.