The entrepreneurial story of Potocco started in 1919, when it opened as a small craftsman's shop that made chairs.
Strictly connected with the "Chair Triangle" of Manzano (Udine), Potocco quickly became a reference point for the "Made in Italy" furnishing sector because it had a completely internal production line. However, it was not long until they were exporting.
Today, Potocco collaborates with some of the most important designers from all over the world and this has made it into a successful brand. It focuses on several areas: naval, luxury, watches and retail.
Some of Potocco's principles are functional projects, excellent design and fair prices: a perfect combination that has allowed the company to earn several acknowledgements, including an award for 50 years of participation at the Milan Furniture Fair (2011).
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bredaquaranta, the official reference point in Italy for the Potocco brand, is organised in assisting from project design to installation.
Potocco's design enhances the pleasure of life in the open air. Photographs by Andrea Ferrari, taken under the creative direction of Chiara Andreatti illustrate the…
Potocco continues to offer a complete range of furniture for “in-out-in” environments with its new garden chairs. Being together, comfort and attention to detail…
A few different pieces stand out among the new indoor products in the collections of Potocco Italia: the Shape coffee tables designed by STORAGEMILANO, the Jade…
The Potocco brand has begun to reveal its latest creations for the year 2023, elements with sculptural architectural lines that make the perfect structure for living…
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Corso di Porta Romana ang. via Rugabella
Milan
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Shanghai
