New Worldwide B&B Italia Ad Campaign

In recent days, B&B Italia has gone public with its new advertising campaign, created by Rich Stapleton in collaboration with the brand’s art director, Piero Lissoni.

The idea started with a plan to present popular products that represent the brand’s style, like the Noonu sofa by Antonio Citterio.

Named after an atoll in the Maldive Islands, the Noonu sofa system comprises several modules that can be combined in infinite ways to express the broadest range of customisation.

The challenge with this ad campaign was to convey the unique nature of new geometric shapes, such as the “sail” or the “piano” shaped element, which has a pronounced curve on the side of the backrest. B&B succeeds in portraying Noonu using an important connection between art and nature and a splendid 18th century library in Turin.