Digital Short Film "Tutte le Bambole" B&B Italia: 50 Years and Going Strong.

For the 50th anniversary of one of its most iconic and best-loved products, the Le Bambole armchairs, B&B Italia is presenting its first digital campaign. Filmed by director Massimiliano Bomba, "Tutte Le Bambole" portrays a series of contemporary situations and characters who all interact with the iconic sofa designed by Mario Bellini.

It’s an aesthetic tribute to the ‘70s through the memory of the famous campaign from 1972 with Donna Jordan, photographed by Oliviero Toscani, with its timeless, ironic and eclectic personality. One of the actors in the film is influencer Paolo Stella, and Mario Bellini makes a cameo appearance.

The B&B Italia campaign can be seen on all of the brand’s social media accounts and on other online media, in addition to maxi screens in the centre of Milan. This version of the product is renewed, more comfortable and “greener”, but it still has the original look with its generous curves and distinctly feminine shape.