Grand Opening of New Alf DaFrè Flagship Store in Milan

Located just a short walk from the Duomo of Milan, the new Alf DaFrè store will open on 8 June 2023, in Corso di Porta Romana, on the corner with Via Rugabella.

The store has a warm, welcoming atmosphere inspired by the colours on the Velasca Tower, where the Alf DaFrè brand will present its own concept store, freeing itself from the traditional concept and interacting with contemporary design.

This space celebrates the fluidity of contemporary homes, where a single construction takes shape without traditional barriers. Alf DaFrè modular furniture enhances these spaces, with their superior aesthetics and functionality to support the creativity of the designers.

The Alf DaFrè flagship store won’t just offer simple compositions. It will take on the challenge of modelling an architectural space to the point of transforming it into an authentic home, with its own path, functions and unique emotional atmosphere. The systems interact with the accessories through a range of colours that form harmonious combinations, which accent the different textures of wood and introduce touches of colour that make it possible to emotionally perceive the diversity of the rooms.