Renzo Frau founded “Poltrona Frau” in Turin in 1912. His company immediately became known for its production of armchairs inspired by French and central European furnishing styles.
Success came quickly, and in the 1920s the company began producing pieces for hotels and ocean liners. They even became the official supplier for the Royal House of Savoy and the Italian Parliament.
In 1963, after a change in management, the company was transferred to Tolentino, Marche. The next years were full of prestigious collaborations and orders, such as the offices of the Bank of Italy, the European Parliament in Strasbourg and the Walt Disney Concert Hall in Los Angeles.
Poltrona Frau is known worldwide and perfectly represents the style, craftsmanship and elegance of Made in Italy. The entire production process takes place at the central headquarters in Tolentino, where creative knowledge and technological expertise combine. The company has its own internal analysis laboratory and R&D department, thanks to which, each product is monitored in every production phase. Only after several dozen hours of processing and continuous controls, a hot brand is used to apply the logo, a symbol of authenticity, original work and passion.
The production is compliant with ISO social responsibility guidelines. In fact, the Poltrona Frau factory is completely autonomous with regard to electrical power, and has also started a “Zero Waste” programme to guarantee that separate collection is done properly. All waste is recycled.
Fine furnishings are produced for both home and the office, all with the same tailored look and made from high quality materials. Furnishing projects, created in partnership with the most renowned designers and architects in the world, are flexible and adaptable to any need. Armchairs, sofas, beds and poufs provide maximum comfort and contribute to achieving the perfect balance between design and functionality.
The Quality of Pelle Frau®
Each piece shares the same high aesthetic quality and is designed to last. The secret of their success lies in the raw materials that they use: Pelle Frau®, a full grain leather originating in Europe, finished through a process with 20 phases, and available in different collections.
Pelle Frau® Color System with its 96 shades of colour, has a particular resistance to wear that makes it perfect for the upholstery of historical icons, in order to obtain a contemporary look.
Pelle Frau® Nest, resistant and strong, is processed to obtain its deep, full colours, which accent tiny imperfections that make the final product authentic and a true example of fine craftsmanship.
For people who love delicate precious leathers, Pelle Frau® Century comes in 12 colours that evoke exclusive retrò pieces. With its velvety matt finish, this leather is used to cover the brand’s best sellers because it gives them the unique charm of furnishings that have been used over time.
Pelle Frau® Safari is a sensory experience that evokes images of African landscapes. Its particular tactile nature derives from the selection of strong thick hides that maintain their structure during processing and turn out with different grains, which makes each upholstery unique.
Poltrona Frau Furnishing Icons
The brand’s most representative product is the Vanity Fair chair, a replica of a 1930s model with a rounded shape, which has become the prototype of the modern armchair. Another iconic characteristic of the model is the row of leather-covered studs used to finish the backrest and armrests.
Sanluca is another armchair that exemplifies Italian design. Despite its rigid structure, its ultra-modern shape is ergonomic and able to properly support a person’s body to allow them to relax completely.
A partnership with another elite Italian brand has produced Cockpit, a hybrid chair that is part car seat and part design furniture, released to celebrate the 70th anniversary of Ferrari. This office chair can follow movements and postures, just like the driver’s seat in a racecar. It is produced in the same materials used in the Maranello factory: carbon fibre mould, steel finishings and leather upholstery.
The Poltrona Frau tables collection features Fidelio, a range of complements that create complete, versatile spaces of wellness when matched with Poltrona Frau armchairs. Their geometric structure consists of crosspieces in ash wood and rectangular or round tops in Emperador marble, which can also be wrapped in saddle leather.
Grantorino is one of the best selling Poltrona Frau sofas. Inspired by the saddle producing sector, this sofa is upholstered with a combination of softer leather and saddle leather, which is hand cut to enhance the shape of the seat.
Poltrona Frau Furnishings are tailored to the residential market, and customised projects are designed for the Contract sector, specifically for public establishments and stores. Their Interior in Motion department, on the other hand, is aimed at the transportation sector (cars, planes, ships and trains).