Andreu World Dealer – Milan - Italy
The Andreu World brand was founded in 1955 by Francico Andreu Marti, when at the age of 17 he decided to transform his family’s woodworking shop into a real company specialised in making chairs. The company started to distribute and sell its own chairs in stores in and around Valencia. Slowly, it started to the define the typical design of Andreu World with the release of Model 72 first and then Model 123, which made history for their essential, nordic style. In the 1960s, the brand started to be sold in different stores and that resulted in a sales network that would define its success.
During trade fairs in cities like Valencia, Cologne, Milan and Chicago, the company had the chance to present its own selection of products, which strengthened its position on the international market and fostered public awareness.
Since 1967, the company has felt the need to control the entire production process. Therefore, the management decided to procure its preferred raw material - wood - autonomously. A beech forest near Navarre was purchased, where the second Andreu World production plant was build.
The Andreu World brand only appeared in the 1980s, when different graphic designers began to work with the company to better define its corporate communication process, which was neglected at that time. Mario Ezkenazi came up with the brand’s logo by uniting different symbols, including the Compasso d’Oro, the most prestigious award in the furniture design sector.
From the mid-1980s, the brand decided to diversify its product lines and created a collection of tables in contemporary style. This was a decisive step, and allowed them to enter the market as a furniture manufacturer, instead of offering only chairs as they had done up until then.
The 1990s saw the emergence of a series of icons, the first of which was the RDL chair, by Alberto Lievore. This chair expresses the great woodworking skill of Andreu World: it is made completely in oak and covered with a light layer of oak veneer. It’s an attentive, rigorous and radical project that conveys a sense of comfort, calm and timeless design.
The Manila chair was an authentic revolution for Andreu World. Designed by Lievore Altherr Molina, it stands out for its classic, noble and relaxed lines. Manila was the first seating collection to include chairs, stools and armchairs.
In the 2000s, the company’s presence strengthened on the international market, which covers 80% of its production. The first part of the decade focused on America and then attention turned to the Far East and Asia. In these years, the brand also reached an important level of recognition due to prestigious awards like the Wallpaper Design Award.
With the passing of time, the brand has evolved and grown, reinforcing its identity steadily and affirming its preference for creating products that display design excellence.
Its products are flexible, practical and suitable for fulfilling different market needs. Andreu World has always made chairs, armchairs, sofas, tables, and outdoor furniture in wood, rich in the typical details of an artisan tradition that has lasted over 60 years. This company became international immediately and today it is present all over the world, but it has never forgotten its origins and ties with the cabinetry tradition. It has the right technology. In fact, studies and investments into new production methods are ongoing to improve comfort, finishes and product functionality. The best of its historical experience blends with technology to create innovative objects that can challenge existing limits, and thus discover true excellence.
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via Fatebenefratelli, 10
via Ernesto Breda, 40
Sesto S. G. / Milan
via Durini, 5
via Filippo Turati, 2
11 Duddell Street, Central